Whatever happened to Nike+Philips?

Nike was once looked to as a potential end-user for the interactive textile community that could help us gain momentum by bringing new technologies into the mainstream. Aside from backpacks, where is Nike integrating these technologies?

Is there a specific reason that Nike never came out with the Philips-partnered jacket we saw at SmartFabrics 2005? What about the rest of the collaboration? The website www.nike-philips.com is a clear divergence with only links going separate directions (to either Nike or Philips).





Are there lessons the community can take away from their direction shift?