Textronics Shares Lessons Learned

In the e-textiles symposium held at the IFAI Expo today, Textronics gave a great talk about lessons learned from a product launch. While there are several case studies on product launching, Textronics is really the first company to launch a total "e-textiles" product into the market (vs. components). Among the lessons shared by Textronics was the importance of forging relationships with retailers, proper budgeting for product sampling, and launching a line vs. launching a singular product. Probably the most important take-away from the lessons learned was the point made about turning competitors into collaborators.

The climate of the market and community is changing now and people are realizing the importance of companies like Textronics and Eleksen. Their success can help the rest of the community make in-roads to the mass market from their niche markets. Lot's of other talks going on, more to come...